
Say Hello to the Consumer Spring Trend Colors Infographic
Marketing and Branding, Seasonal and Holidays, TrendsPantone’s fashion color report for spring and summer 2015 has hit the shelves and you will find these colors trending for the next several months on the runways and interior design, and in advertising, marketing and branding graphic designs,…

What Brand Followers Really Want – SlideShare
Consumer Behavior, Customer Journey, Marketing and BrandingEngaging brand followers using email and social networks is a must, but many business owners are still standing on the sidelines due to lack of ROI. Maybe the problem is not in the means, but the message. Find out how to give the people what…

Spice Up a Boring Brand by Creating Your Own Special Sauce
Business Strategies, Marketing and Branding, Sales and Selling StrategiesWhether the products or services you provide are totally unique or could be classified as commodities, you can't hope to build a strong, sustainable business if you have a boring brand.
Spice Up a Boring Brand by Creating Your Own Special…

Build a Rapid Deployment Force to Protect Your Brand Reputation
Management, Marketing and Branding, Word of MouthIf your business comes under attack, are you prepared to take quick action in order to protect your brand reputation?
How Fast Can You Deploy to Protect Your Brand Reputation?
For better or for worse, consumer reviews, raves and rants can…

Data Never Sleeps: 7 Questions to Ask Before Posting Anything Online
Marketing and Branding, Social Media, Word of MouthThink it’s hard to get the attention of your target audience now? Wait 'til tomorrow! Before adding to the cacophony of digital content as show in DOMO's Data Never Sleeps 2.0 infographic, make sure your content can say “yes” to these…

Foster Customer Loyalty by Asking 5 Shocking Questions
Customer Journey, Customer Retention, Marketing and BrandingThese five shocking questions will get the attention of your target markets, intrigue and engage them. What’s more, following through on their answers will earn you referrals, brand advocacy and foster customer loyalty for the long term.
You…

10 Marketing Trends to Follow Today for Marketing Success Tomorrow
Business Strategies, Leadership, Marketing and BrandingFind out how to evolve your organization’s marketing plan based on the most important marketing trends today in order to grow your business and strengthen your brand tomorrow.
Latest CMO Insights Report Shows What Tomorrow’s Marketing Trends…

What Does Your Brand Boil Down To?
Entrepreneurs, Marketing and Branding, StartupsMany business owners find it difficult to articulate brand characteristics likely to turn stakeholders into loyal brand advocates. If you had to boil your brand down to just a few words, what would be left?
Answer 6 Questions to Discover…

6 Things You Need to Know to Engage Millennials [Infographic]
Consumer Behavior, Marketing and Branding, TrendsIt can be tough to engage Millennials, but it’s worth a try since they are more inclined than previous generations to become vocal advocates for the brands they love and trust.
Engage Millennials by Understanding What Makes Them Unique
A…

Business Intelligence: Do You Know What to Do With Your Data?
B2B, Business Strategies, Marketing and BrandingCollecting data is important, but unless you have a plan to filter the noise in order to find out what your data is telling you – and acting on that business intelligence – then it’s just so many bytes.
Why Business Intelligence is…

4 Ways to Avoid Seasonal Slowdowns During the Summer
Cash Flow and Working Capital, Entrepreneurs, Marketing and BrandingIf your business experiences seasonal slowdowns, here are four ways you can give in order to get more customers and sales this summer.
Avoiding Seasonal Slowdowns During the Summer Means Mastering the Art of the Give
Whether your business…

Distributor Marketing Success Depends on Leapfrog Skills
B2B, Logistics and Distribution, Marketing and Branding, Supply ChainThe key to distributor marketing may well lie in how well you understand each link and your ability to leapfrog over the next player in order to stimulate demand.
Distributor Marketing - 4 Ways to Leapfrog Buyers to Stimulate Demand and Grow…

Innovation MIA – 100% of the Shots Your Business is Missing
Business Strategies, Leadership, Marketing and Branding
The great Wayne Gretzky once quipped, “You miss 100% of the shots you don’t take.” It’s true in sports and it’s true in business, too. Here are four areas where your business may be innovation MIA - failing to score because it’s…

Corporate Social Responsibility – What’s Your Give Back?
Business Strategies, Consumer Behavior, Leadership, Marketing and BrandingMore than 90% of consumers say that they think more favorably of brands and more than 70% say that they will even choose to do business with a brand whose CSR - corporate social responsibility aligns with their own personal values. Can you…

Business Blind Spots – Objects in Mirror are Closer than they Appear
Business Strategies, Leadership, Marketing and BrandingBusiness and marketing blind spots can be just as dangerous to a business as they are to a driver on the road. Here are six blind spots that could cause damage or delays that derail your growth.
Business and Marketing Blind Spots Could Delay…