Marketing and Branding Archives

Got fans? 12 Ways to Build a 12th Man Fan Base for Your Business

Business Strategies, Leadership, Marketing and Branding

This post-season analysis of the Seattle Seahawks fan base - also known as the 12th Man - shows why Seattle fans played a part in their team’s success and explains why coaches and players alike dedicated their Super Bowl win back to them. 12…

9 Non- Customer Reviews that Can Help You Build Business

Business Strategies, Marketing and Branding, Social Media

Many business owners ask customers for reviews on a regular basis; however, customer reviews can be just the tip of the word of mouth marketing iceberg. Here are nine other sources for business-building reviews that might not have occurred to…

6 Marketing Lessons You Can Learn from Super Bowl Ads

Business Strategies, Entrepreneurs, Marketing and Branding

You may not have the funds to buy a Super Bowl ad this Sunday, but you can still think like a marketing master and create promotions that will get your fans buzzing. 6 Small Business Marketing Strategies Based on Super Bowl Ads that Get Fans…

4 Ways to Find and Treat Customer Pain Points to Make the Sale

B2B, Business Strategies, Marketing and Branding

Good marketing medicine: You have product and service solutions, but do your prospects actually understand how to ‘apply’ them? Here are four ways to find and treat customer pain points, so that you can make more sales. Good Marketing…

Improve Marketing by Asking Customers 12 Questions

B2B, Customer Journey, Entrepreneurs, Marketing and Branding

The number one reason for disconnect between a business and its customers may simply be a failure to communicate. Improve marketing by asking your customers twelve questions. "What we've got here is a failure to communicate." Ask customers…

Experian Deal Seekers Report shows four things matter more to deal seekers than customer service.

Infographic – Deal Seekers Say 4 Things Matter More than Customer Service

Business Strategies, Consumer Behavior, Marketing and Branding, Restaurants and Retail, Salon and Spa, Small Business

If you believe that customer service is your strongest selling point, you might want to think again. New study on deal seekers reveals that shoppers care less about service than they care about four other key factors. Deal Seekers Tell You…

3 Years Running, Email Marketing Tops Marketing Budget Priorities

B2B, Marketing and Branding, Small Business

Nothing to See Here: Three years and counting, email marketing is coming in atop marketing budget priorities in the New Year. Find out what else wins part of the marketing budget. Marketers plan to increase next year's marketing budget…

Master the Marketing Channels Set to Win Next Year

B2B, Business Strategies, Consumer Behavior, Marketing and Branding

Find out which marketing channels will win more time and money and which will lose out when it comes to marketing budgets in the New Year. Happy New Year to the Marketing Channels Set to Win in the New Year New survey shows which marketing…