
5 Places Competitive Advantages Hide in Plain Sight
B2B, Business Strategies, Marketing and BrandingEvery business needs to be able to identify its competitive advantages; herein lie the real reasons that customers should choose to do business with you. Here are five places to look to find competitive advantages that can help you win.
Cultivate…

7 Ways to Leverage Marketing Partnerships for Growth
B2B, Business Strategies, Marketing and BrandingAttract new customers, increase sales and grow your pipeline instantly by partnering on marketing projects with other businesses. Here’s what you should look for in marketing partnerships.
7 Ways to Forge Strategic Marketing Partnerships…

12 Ways to Show Unhappy Customers You Deserve a Second Chance [Infographic]
Business Strategies, Customer Journey, Marketing and Branding, Restaurants and Retail, Small BusinessStudies show it takes a dozen positive experiences to make up for just one negative customer experience. Here’s a list of twelve positive customer experiences that can give you a second chance with unhappy customers.
12 Ways to Turn Unhappy…

11 Pin-able Staffing Agency Pinterest Marketing Ideas
HR and Staffing, Marketing and Branding, Social Media, Staffing and Temp AgenciesPinterest is producing hefty results for brand marketers. Here are eleven staffing agency Pinterest marketing ideas you can use to build brand awareness and attract clients and candidates.
Get Shares, Likes and Local Talent with these 11 Staffing…

Customer Engagement – What’s Your Marketing Soup of the Day?
Customer Retention, Entrepreneurs, Marketing and BrandingCustomer engagement is going to be nigh-impossible if nothing about your business (or your website, your social networks, your email newsletter, etc.) ever changes. Here are ten customer engagement marketing ideas to help you capture – and…

7 Ways Your Small Business Can Dominate Local Search Results
Marketing and Branding, Small Business, StartupsMost small businesses have a long way to go when it comes to getting found online by local consumers. These seven local search marketing tips can help you maximize your local reach and get found online more often.
7 Ways to Dominate Local…

5 Ways to Build Loyalty without a Punch Card
Customer Retention, Marketing and Branding, Sales and Selling StrategiesRewards can help keep customers engaged, but not every type of business can have a punch card. Find out how to build loyalty without tracking points or purchases.
To Build Loyalty You Have to Beat Competitors Loyalty Marketing Too
The average…

5 Things Your Marketing Must Do, No Matter What Business You’re In
Business Strategies, Entrepreneurs, Marketing and BrandingMarketing strategies and tactics can be very different, depending on industry, size or location. But there are five types of ROI your marketing must produce, no matter what type or size of business you run, and no matter where it is.
5 Types…

Can You Hear Me Now – 7 Benefits of Real Time Marketing
Customer Journey, Marketing and Branding, Restaurants and RetailDid you know? Real time marketing delivers a 10-20% improvement in every major category of consumer behavior. Here are seven great reasons to incorporate these tactics into your small business marketing plan now.
Real time marketing delivers…

What to Do When the Customer is Wrong
Customer Retention, Entrepreneurs, Marketing and BrandingNo matter the saying, "the customer is always right," the fact is, sometimes the customer is wrong. Here are some of the signs it may be time to let a customer know they’re wrong, in the right way.
How you can tell when the customer is…

Built to Last: The Secret Behind Top 10 Brand Taglines [Infographic]
Business Strategies, Entrepreneurs, Marketing and BrandingGreat brand taglines seem to create their own momentum, go viral, attract brand advocates and build buzz among consumers.
Infographic - Top 10 Brand Taglines and the Secret to Writing a Great Tagline of Your Own
Every small business owner…

Marketing in 60 Seconds – The Data Never Sleeps Infographic and Digital Content Explosion
Consumer Behavior, Marketing and Branding, Social MediaAccording to the Data Never Sleeps infographic, in the next 24 hours consumers will spend about four hundred million dollars on e-commerce buys. A peek at a minute of digital content sharing can provide you with ideas on how to bring more online…

Tips for Promoting Sales with Price Match Guarantees
Customer Retention, Marketing and Branding, Sales and Selling StrategiesPrice match guarantees can help a business create trust. Use these marketing ideas to build business using price match guarantees.
Price match guarantees could help you win over unsure customers and create competitive advantages.
Price match…

10 Ways to Use Customer Feedback to Make Your Business Better
Business Strategies, Customer Retention, Marketing and BrandingFew of the businesses that claim their customers come first actually have programs in place to solicit, collect and act on customer suggestions. If you aren’t seeking out customer feedback, use this top ten list to make your business better.
Got…

7 Signs Your Website Isn’t Pulling Its Weight – Time for a New Website
Business Strategies, Marketing and Branding, Sales and Selling StrategiesWe’ve all worked with people who didn’t seem to do pull their weight in the office compared to their co-workers; here are seven indications that your website may be falling down on the job, and a new website is a must-have.
A new website…