Mobile Millennials and the Coming Customer Experience Apocalypse

Mobile Millennials and the Coming Customer Experience Apocalypse

, ,
Creating a Baby Boomer-friendly customer experience is so 5 minutes ago. With mobile millennials now making up 25 percent of the U.S. population overall and nearly half of all B2B buyers, it is time to revisit your customer experience marketing…
Complex Colors Top List of Fall Color Trends

Marketing Trends: Complex Colors Top List of 2015 Fall Color Trends

, , ,
The bright primaries of prior years are long gone from fall color trends that impact fashion, retail, consumer trends, as well as marketing and brand identity design. Find out which colors you can expect to see everywhere from runways to retail…
4 Ways to Improve Marketing ROI from Your Marketing Efforts

4 Ways to Improve Marketing ROI from Your Marketing Efforts

, ,
When choosing among marketing ideas to grow your business, how can you tell which are most likely to actually improve marketing ROI? Marketing Strategy: 4 Ways to Improve Marketing ROI from Your Marketing Plan Few things are more frustrating…
6 Steps to a Better Customer Experience [Infographic]

6 Steps to a Better Customer Experience [Infographic]

, ,
Customer experience has just been named the most exciting opportunity for the year, even coming in ahead of mobile and content marketing. Here are six ways to engineer a better customer experience and boost customer satisfaction so you can grow…
Infographic - 4 Marketing Strategy Must-Haves for Startups and Small Business

4 Marketing Strategy Must-Haves for Startups or Any Small Business [Infographic]

, ,
Four marketing strategy must-haves inspired by 30 Digital Marketing Stats [Infographic] that can help startups, entrepreneurs and small business owners attract and engage more customers this year. [Infographic] 4 Marketing Strategy…
3 Transportation Marketing Ideas that Deliver

3 Transportation Marketing Ideas that Deliver

, ,
Use these three transportation marketing ideas to grow your trucking, freight, logistics or transportation business. Get a Move On - 3 Transportation Marketing Ideas for Growing a Freight Business or Brokerage As a freight factoring company,…
Don’t Fake Customer Reviews - 5 Ways to Get Business-Building Reviews Online

Don’t Fake Customer Reviews – 5 Ways to Get Business-Building Reviews Online

, ,
Did you know that forging fake customer reviews is not only a big no-no, but it can get your business fined? Here are five ways to get real customer to leave glowing reviews for your business online. Fake Customer Reviews Can Get Your Company…
4 ways to measure marketing ROI and show the boss your plan is working

4 Ways to Measure Marketing ROI and Show the Boss Your Plan is Working

, ,
If You Can’t Link Marketing Efforts to Leads, Conversions, Sales and Profits – You’re Doing it Wrong! Here are Four Ways to Revitalize (or Launch) the Way You Measure Marketing ROI that Leads to More Sales Measure Marketing ROI: Can’t…
Why You Can’t Afford to Quit Facebook Marketing Yet - or maybe Ever

Why You Can’t Afford to Quit Facebook Marketing Yet

, ,
Citing abandonment from the 12-17 age bracket, some marketers are calling the ‘death’ of Facebook. But unless 12-17 year olds are your demographic, you can’t afford to leave out Facebook marketing as part of your social media marketing…
6 Things Female Consumers Want from Brands

6 Things Female Consumers Want from Brands

, ,
It’s more difficult to develop brand loyalty among female consumers than their male counterparts; after all, 91% of women say advertisers don’t understand them. Here are six marketing strategies that can help you lay the foundation for brand…

4 Ways to See More Green from Black Friday Shoppers

, ,
For retailers that count on holiday sales to make up a big chunk of the year’s revenue, attracting holiday Black Friday shoppers isn’t just important, it’s critical. Bring in More Black Friday Shoppers by Paying Attention to 4 Key Holiday…
What Consumers Brand Perceptions are Made Of

Sugar and Spice and Everything Nice: What Brand Perceptions are Made Of

, ,
Today, a brand is defined by what consumers perceive it to be, but what are consumer’s brand perceptions based on? A new study provides insights pointing to eleven components that determine how someone will feel about your brand. Sure Your…
Stop Playing Virtual Hide and Seek with Connected Consumers

Connected Consumers: Why Consumers Go Online (and How to Get Them to Your Site)

, ,
The top reasons connected consumers go online probably won’t come as an earth-shattering surprise; the important thing is that you discover how to get more of them to find your business online. Is Your Business Playing a Game of Virtual…
Move Over Buyer Types, Make Way for Brand Advocates

Move Over Buyer Types, Make Way for Brand Advocates

, ,
All customers are not created equal. New data from Sprinklr demonstrates the importance of cultivating brand advocates when it comes to growing your business. Customers Come and Go, Brand Advocates May Love Your Brand Forever The idea of…
How Younger Consumers Feel About Brands

Brands Across the Ages: How Younger Consumers Feel About Brands

, ,
Did you know  45% of younger consumers in the 16-34 age bracket believe they can directly influence the success – or failure – of your brand? Find out more about how younger consumers feel about brands. Do Younger Consumers…