Four marketing strategy must-haves inspired by 30 Digital Marketing Stats [Infographic] that can help startups, entrepreneurs and small business owners attract and engage more customers this year.
[Infographic] 4 Marketing Strategy Musts for Startups, Small Business and Entrepreneurs
We used the Optimind Technology infographic titled 30 Digital Marketing Statistics as inspiration for these small business marketing ideas for startups – marketing strategies that no business should be without!
With so many digital marketing channels and tactics available, it can be difficult to determine which will produce the most return on investment (or “ROI”) and which will work most quickly. For startups and small businesses, it may be even more critical that every marketing resource expended produce a return, fast.
The digital statistics included in Optimind Technology’s Infographic “30 Digital Marketing Statistics You Shouldn’t Miss” gave us the launch point for these four marketing musts to help startups and small business owners attract new customers and grow their businesses.
4 Marketing Strategy Musts for Startups, Entrepreneurs and Small Business
1. Don’t put all your digital marketing eggs in one digital marketing basket!
To be effective, your marketing strategy must be played out as an integrated, multi-channel marketing playbook using current best practices. It’s not enough to have a website. It’s not enough to have social media. It’s not enough to send email updates. It’s not enough to have good customer reviews.
To grow your business and attract new customers, it’s highly likely that you need to adopt some kind of content marketing strategy which includes search engine optimized, expanded web content, blog articles, email newsletters and sharing over social networks and content curation sites.
2. Your digital marketing strategy must include tactics to help you attract digital subscribers and followers.
Content marketing is critical not only to get your business found online and ranking higher in search engine result placements (a.k.a. “SERPs”), it’s also a key component in helping you intrigue prospects and engage customers to want to take the next step in the relationship with your business. To initiate these relationships in the digital world, your digital marketing strategy should include tactics meant to motivate people to like, friend, connect, tweet, pin, circle and otherwise follow you on social networks as well as subscribe to updates via email, mobile text / SMS, internet readers and notifications.
One of the advantages of pursuing permission-based marketing subscriptions is the implied invitation; meaning, subscribers and followers who opt in to your communication on any channel expect that you will actually communicate with them! They are inviting you to tell them more about your business and how doing business with you can make their lives better – don’t disappoint them!
3. Boring old business as usual is out; when it comes to digital marketing, short, sweet and creative is in!
Those of us old enough to remember what business was like before the evolution of the www (world wide web) into the vast internet we have today, by and large, relied on traditional, rigid communication styles in business correspondence, reports and even advertising. Now, consumers are inundated with digital marketing messages! You only have a short amount of time (as little as less than one second!) to get their attention and many people simply skim materials for bullet points and headlines, rather than reading through complete text areas.
Here is some more insight into the shelf life of digital marketing messages in 2013:
- On Facebook, posts receive 50% of the attention they will ever receive in about 3.2 hours
- On Twitter, the half-life of a post is even less, coming in at just 2.8 hours
- Pinterest users love to browse, so posts enjoy a longer shelf life; however, Pinterest has fewer users than the networks listed above and its audience is more focused
- In comparison, on YouTube, posts get to age gracefully, with a half-life of a lengthy 7.4 hours
Your digital marketing take-aways?
- Post early and often – to be effective on social networks requires consistent use
- The more engaging your post, the longer its life and better its virality can be (updates and articles with photos get the most clicks and shares)
- Different social networks have different audiences and – even though there are similarities – there are differences as well which you should keep in mind
4. Be personal, but don’t creep people out!
By now, most internet users have realized that the evolution of technology has also made it possible for search engines – and even organizations – to track their online behaviors and market to them accordingly. It is therefore doubly important for your business to develop privacy policies and protect subscriber and follower data from misuse or inappropriate distribution. And while having access to data gives you the opportunity to personalize messages and offers, it’s also possible that you could take this too far and lose followers or customer trust in the process.
Below you’ll find Optimind’s 30 Digital Marketing Statistics You Shouldn’t Miss including these and more:
E-mail Marketing
- -mails opened on smartphones and tablets have raised by 80% over the last 6 months.
- Average return for e-mail marketing investment is $44.25 for every dollar spent.
- 85% of people would rather provide an e-mail for an e-book over a tweet
Blog and Content Marketing
- Blog give sites more indexed pages and more indexed links
- Blogs are 63% more likely to influence purchase decisions than magazines.
- Companies that blog more than 15 times per month get 5 times more traffic.
- The average content length for a page that ranks in top 10 position is 2000 words.
- If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.
- Posts with a title length of 10 to 18 words get more links.
- Articles with images get 94% more views.
- Companies that use infographics grow in average of 12%
- Companies see 55% increase in leads from increasing pages from 10 to 15
Videos
- Using videos on landing pages can increase conversions by 86%
- Videos get 267% more links than normal posts.
- 58% of your audience will stop watching video within the first 90 seconds.
- Video keeps prospect customers on site up to 2 minutes longer.
- 20% of people will read text while 80% of people will watch a video with the same exact content.
- Viewers retain 58% of what they see but only 10% of what they read.
- Websites with videos are 50 times more likely to rank on Google first page.
- A consumer who views a product video is up to 144% more likely to add the product to cart.
Online Shopping
- 67% of consumers say that quality of a product images is important in selecting and purchasing a product.
- Consumers who receive e-mail marketing spends 83% more when shopping.
- Consumers who receive email marketing order 28% more often.
- Personalized e-mails improve CTR by 14% and conversion rate by 10%.
- Average buyer consults 11 consumer reviews on the path to purchase.
- The average CTR from banner advertising is 2.1%
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