3 Transportation Marketing Ideas that Deliver

Use these three transportation marketing ideas to grow your trucking, freight, logistics or transportation business.

Get a Move On – 3 Transportation Marketing Ideas for Growing a Freight Business or Brokerage

As a freight factoring company, we know that putting your business on a solid financial foundation is a top priority. We came up with these three transportation marketing ideas that deliver when it comes to marketing results, including brand awareness, leads and customers for your trucking business or freight broker services.

Starting and growing a business in the transportation industry comes with many challenges, one of which is finding unique transportation marketing ideas that can help to grow a trucking company or other freight business. Because there are many competitors in the trucking industry, discovering new markets or under-served market segments can help give your business a true competitive advantage.

3 transportation marketing ideas that deliver when it comes to growth:

1. Find Your Niche

You can grow your trucking company faster if you focus on finding under-served markets or innovative opportunities rather than trying to unseat larger or longer-established competitors. Don’t be afraid to reach out to customers and prospects to ask questions about what their biggest challenges are or what they like (or don’t like) about their current freight vendors (even if that’s you!) Their points of pain are your areas of opportunity and this is a great way to discover new transportation marketing ideas.

2. Refine Your Brand Reputation

Whether you specialize in transporting goods to market, manufacturers or distributors, it will come as no surprise that failing to deliver on time or intact shipments can quickly damage your company’s reputation. In fact, as a priority, delivering shipments on time and in good condition is number one not just for your transportation business, but likely for the majority of your competitors as well. Your customers expect this as a basic part of the service your trucking company provides.

You must do more than meet customer’s expectations in order to define and refine your brand’s reputation.

If you want your reputation and brand image to help you get more leads, referrals and customers, you have to do more than meet customer expectations; you must exceed them in ways that are (a) unexpected, (b) positive, and (c) are meaningful to your customers.

Some part of the interaction customers have with your business must be different – and better – than the interaction they have with your competitors, so much so that they will be compelled to provide you with recommendations, reviews and other word of mouth marketing referrals.

3. Master and Maximize Effective Marketing Channels

First, finding the right marketing channels to promote your trucking business involves knowing your customers and ideal customer “types,” so that you know which marketing channels they like to use and what types of marketing messages will resound with them. That takes us right back to “finding the niche” because understanding where your customers and prospects feel “pain” in doing business can provide you with important clues that should help to shape your marketing campaigns.

Second, do you know where your customers and prospects (or ideal customer “types”) are? Do they go online to find freight services like those that you offer? Are they on social networks? Do they look for word of mouth recommendations from other business owners or respond to positive online reviews?

There are more easy to use, low cost transportation marketing ideas available to your business than ever before. While that is good news, it’s also a challenge because you need to be able to focus the majority of your time and other resources on using the marketing channels that are most likely to help you get leads and customers.

Be sure that your marketing strategy is geared to help you build a strong brand and gain top of mind awareness and include incentives that will lead to word of mouth referrals and motivate customers to leave positive reviews for your business online.

And finally, you need to maximize your return on marketing, regardless of which channels you use. To do this, you need to be unrelenting in consistent use of marketing channels, especially those to which customers subscribe (like your email newsletter, social networks or channels where you offer digital campaigns and promotions).

You might also like: 13 Ways to Attract More Freight Customers, an article featuring thirteen marketing ideas for trucking companies and freight business professionals.

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We can help you find a freight factoring company with the expertise to help you grow your trucking business faster. 

We invite you to request a free, no-obligation quote for freight factoring services (even if you just want to compare it to your current factoring agreement) or reach out with a question about receivables financing.