5 Tips for Better DIY Ecommerce Product Photos + Infographic
E-Commerce, Sales and Selling Strategies, Supply ChainThe best advice might be to hire a professional, but it’s not always financially feasible. Here are five tips to make your ecommerce product photos better.
Good Ecommerce Product Photos are Worth a Thousand Words
If you think blurry,…
Customer Satisfaction Survey with a Recipe for Making Customers Happy – Infographic
Customer Journey, Marketing and Branding, Sales and Selling StrategiesYou might not be able to manufacture customer happiness, but you can follow this proven recipe for making customer happy, courtesy of a new customer satisfaction survey from Accenture.
Customer Satisfaction Survey Reveals Key Drivers for…
10 Ways Truckers Can Use Semi Trailers for Marketing and Brand Awareness
Marketing and Branding, Sales and Selling Strategies, Trucking and TransportationMany trucking companies use semi trailers for marketing and brand awareness by painting the company name and logo there. However, this is just one of many ways truckers can make the most of the broad side of their trailers when it comes to making…
How-To and Marketing Tips for Vendors Selling on Zulily
E-Commerce, Sales and Selling Strategies, Zulily and Amazon VendorsAre you thinking of selling on Zulily? Find out how to become a Zulily vendor find out what you can do to help boost sales of your brand’s wares selling on Zulily, Amazon or any third party e-commerce site.
Is Selling On Zulily Right for…
6 Ways to Sell to Sole Proprietors and Independent Workers
B2B, Sales and Selling Strategies, Small Business, StartupsThe number of U.S. full and part time independent workers has risen 12 percent since 2011, to just over 30 million people, according to MBO Partners’ State of Independence in America 2015 survey. That number is expected to grow to about 38…
Does Your Marketing Plan Match Up with Ads Consumers Trust?
Consumer Behavior, Marketing and Branding, Sales and Selling Strategies, Social MediaAnalysis of a new Nielsen Advertising Trust survey points out that budgets and marketing plans aren’t always geared to make the most of the ads consumers trust most.
October is long range planning month. If that means you’re in the midst…
Move Over Millennials: Make Way for Gen Z [Infographic]
Consumer Behavior, Marketing and Branding, Sales and Selling StrategiesJust when you get the hang of marketing to millennials, Gen Z comes along and changes the rules again. Here’s what you need to know to market to the next generation of consumers and B2B buyers.
How Marketing to Gen Z Will Be Different than…
For a Dead Channel, Email Marketing Shows Surprising Proof of Life [Infographic]
Consumer Behavior, Marketing and Branding, Sales and Selling StrategiesVideo may have killed the radio star, but just like radio, email marketing is alive and well – and solidly in first place when it comes to buyer preferences and return on investment.
Email Marketing Infographic Shows Email Isn’t Dead,…
Mobile Millennials and the Coming Customer Experience Apocalypse
Consumer Behavior, Marketing and Branding, Sales and Selling StrategiesCreating a Baby Boomer-friendly customer experience is so 5 minutes ago. With mobile millennials now making up 25 percent of the U.S. population overall and nearly half of all B2B buyers, it is time to revisit your customer experience marketing…
Marketing Trends: Complex Colors Top List of 2015 Fall Color Trends
Marketing and Branding, Sales and Selling Strategies, Seasonal and Holidays, TrendsThe bright primaries of prior years are long gone from fall color trends that impact fashion, retail, consumer trends, as well as marketing and brand identity design. Find out which colors you can expect to see everywhere from runways to retail…
4 Ways to Improve Marketing ROI from Your Marketing Efforts
Business Strategies, Marketing and Branding, Sales and Selling StrategiesWhen choosing among marketing ideas to grow your business, how can you tell which are most likely to actually improve marketing ROI?
Marketing Strategy: 4 Ways to Improve Marketing ROI from Your Marketing Plan
Few things are more frustrating…
4 Ways to Measure Marketing ROI and Show the Boss Your Plan is Working
Business Strategies, Marketing and Branding, Sales and Selling StrategiesIf You Can’t Link Marketing Efforts to Leads, Conversions, Sales and Profits – You’re Doing it Wrong! Here are Four Ways to Revitalize (or Launch) the Way You Measure Marketing ROI that Leads to More Sales
Measure Marketing ROI: Can’t…
6 Things Female Consumers Want from Brands
Consumer Behavior, Marketing and Branding, Sales and Selling StrategiesIt’s more difficult to develop brand loyalty among female consumers than their male counterparts; after all, 91% of women say advertisers don’t understand them. Here are six marketing strategies that can help you lay the foundation for brand…
5 Ways to Help Competitors Get Ahead
Business Strategies, Leadership, Sales and Selling StrategiesIf strategic incompetence worked, everyone would be doing it; but when your marketing misses (or is missing in action) in the real world, it’s just a gift to your competitors. Here are five ways you may inadvertently help competitors get ahead.
Messing…
Spice Up a Boring Brand by Creating Your Own Special Sauce
Business Strategies, Marketing and Branding, Sales and Selling StrategiesWhether the products or services you provide are totally unique or could be classified as commodities, you can't hope to build a strong, sustainable business if you have a boring brand.
Spice Up a Boring Brand by Creating Your Own Special…