10 Ways Truckers Can Use Semi Trailers for Marketing and Brand Awareness

Many trucking companies use semi trailers for marketing and brand awareness by painting the company name and logo there. However, this is just one of many ways truckers can make the most of the broad side of their trailers when it comes to making a name for their trucking business.

Trucking Companies Can Use Semi Trailers for Marketing and Much, Much More

A semi truck’s trailer is more than just a wall. It’s a blank canvas, a moving billboard, if you will. Trucking companies that are not taking advantage of this space — who don’t use semi trailers for marketing — are missing out on a huge opportunity to build brand awareness and promote their transportation services; and marketing isn’t the only way this space can be used.

In Spain, there’s a project underway called the “Truck Art Project” wherein ten trucks will feature mobile artwork. Some of the country’s most notable creatives are participating and ten trucks have already been decorated (the goal is to complete 100 total). From colorful to comical, some of the trucks will even house mobile art galleries inside, making it available to people that might not otherwise have access to the work.

Turning your semi trailer’s broad side into a work of art is just one way that you could gain the attention of customers and media alike. Here are ten other ways you can use semi-trailers for marketing, brand awareness and public amusement.

10 Ways Truckers Can Use Semi Trailers for Marketing and More

1. Put your Trucking Company Name and Logo in the Spotlight

This might seem like an obvious answer, but a lot of trucking companies are not taking advantage of the most basic of marketing opportunities by featuring their business name and logo on their semi-trailers for marketing and brand awareness.

2. Create Demand for Products

Brands can use their transportation fleets to promote not only their services but the goods shipped inside the trucks as well. Using semi-trailers for marketing directly to consumers can stimulate both increased brand awareness, reinforce other advertising and stimulate demand for products.

3. Make a Point

From capacity to product features, brands and trucking companies alike can use semi-trailers to make a point.

4. Pull a Publicity Stunt

You can use your semi-trucks and trailers for more than transportation. Using your vehicles to pull publicity stunts in the local area or nationwide could be a fantastic way to get the media on your side, helping build public awareness about your trucking company, your brand’s products or in support of a favorite charitable cause.

5. Make People Look Twice

Visuals and optical illusions that make people take a second look accomplish the goal that today’s marketers love most: Getting someone’s attention in an ad-saturated world. Doing so can be a great way to garner brand awareness and can also help you build brand affinity, too.

6. Dress Up the Everyday

Semi-trucks and trailers are practical, but very few think they are pretty. Use your semi-trailer for marketing by turning what might otherwise be a mundane, industrial surface into one that is dressed up and ready to rock the season instead.

7. Promote Your Own Interests

Dragon Masters of the world, take note! Get the attention of other enthusiasts and see how decorating your semi’s trailers according to your personal interests or hobbies helps to start conversations and give people reasons to connect with your brand on a personal level.

8. Rent Out Space

If a semi-trailer can be compared to a mobile billboard, then it can be rented out like one, too. Help offset operating costs or raise money for special projects by renting out ad space on your fleet.

9. Raise Awareness for a Cause

If there’s a charity that is meaningful to you, you can help raise additional awareness and support by using your semi trailer’s space to draw attention your cause.

10. Inspire Brand Love

Any time you make someone smile and feel positive about your brand, “it’s the real thing” when it comes to inspiring brand love.

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