10 Social Marketing Ideas for Trucking and Freight Companies

Use social networks to find prospects and win more freight business. Here are ten social marketing ideas for trucking that transportation companies should talk about on social media.

Freight Marketing: 10 Social Marketing Ideas for Trucking and Freight Companies

Marketing on social media allows freight businesses and trucking companies to engage directly with members of their target markets on a daily basis, and this can lead to new customers and growth. Here are ten marketing ideas for trucking that can help you engage prospects and win business on social networks.

Growing a business usually comes down to two key initiatives. One, selling more or selling more often to the existing customer base, or two, increasing the number of customers that make up the customer base. If you want to grow your trucking company, selling more to your existing customer might not even be an option, which leaves you with the task of bringing on new freight business on a regular basis.

For many trucking business models, word of mouth is a strong driver when it comes to freight customer acquisition. If you employ the right strategy, you can turn your trucking company’s social networks into a mass-producing word of mouth marketing machine. Instead of getting referrals one by one, your social networks can be used to engage many people that fall within your freight business’s target markets and ideal buyer types.

10 Social Marketing Ideas for Trucking and Freight Companies

Talk About Your Brand Story and Back Story

Posts that speak to why you started your freight business or trucking company, the values you want your trucking company to represent, what or who in the industry inspires you as you work to grow your business – all of these topics help put a personal face on your business and give members of your target markets reasons to connect with you and your business personally.

Vision for Making the World a Better Place

Post social media updates that talk about how your trucking business (or the transportation industry) makes the world a better place. This could include status updates showing how the trucking industry propels the economy or updates talking about specific instances where trucking companies are making a difference that makes the world a better place.

Why People Should Do Business With You

Post social updates that put the spotlight on the things that your trucking business does best, such as on-time and quality performance markers, being flexible and agile, giving your customers more options, extending better terms of payment, etc.

The One Thing

In business speak, “the one thing” is the unique selling point or value proposition (USP or UVP, respectively) that you do that your competitors cannot or choose not to do. If you can identify something that is true about your business that is not true of any of your competitors, and which is meaningful to your customers, that is “the one thing” you should hang your hat on, and you should post social updates that put the spotlight on this on a regular basis.

Favorite Vendors and Suppliers

Everyone appreciates a good shout out, and vendors and suppliers who see themselves mentioned, praised, tagged and hashtagged on your social networks are highly likely to help you extend brand awareness and your social reach with likes, favorites, shares, replies and comments.

Testimonials

Customer testimonials and positive reviews are one of the most powerful marketing tools in any marketing toolkit today. Not only do today’s freight buyers go online to see what they can find out about the reputation of a trucking company or freight business, they look for reviews, ratings and testimonials, too. These pieces of “social proof” can make the difference for a buyer trying to decide which trucking company they want to work with.

What’s Next?

If testimonials provide social proof, then press releases and company announcements provide proof of life! Post social updates in advance of announcements that act as “teasers” so that social followers pay attention to see what you have to say, and use social networks to tell followers about how your company is growing, new capabilities you plan to add, new territories you plan to cover, and so on.

Latest Work and Recent Wins

Use your social networks to share anecdotes that tell the story about how your trucking business went the extra mile (pun intended) to help your customers out, get the job done on time or under budget, or how you solved a problem that gave your customer a win.

Talk Customer Types

Without naming names, share information about the types of customer accounts you have (or want to have) so that people who see themselves among your target markets or ideal buyer types will realize that you are well-suited to serve their freight business needs.

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