Does Your Marketing Plan Match Up with Ads Consumers Trust?

Does Your Marketing Plan Match Up with Ads Consumers Trust?

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Analysis of a new Nielsen Advertising Trust survey points out that budgets and marketing plans aren’t always geared to make the most of the ads consumers trust most. October is long range planning month. If that means you’re in the midst…
US Buyers More Interested than Ever in Brand Loyalty Marketing

US Buyers More Interested than Ever in Brand Loyalty Marketing

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From repeat buying to modifying buying behaviors themselves, loyalty marketing can produce a significant return on investment. Find out what U.S. buyers are saying about brand loyalty programs today. 4 Ways Loyalty Marketing Programs Increase…
How Marketing to Gen Z Will Be Different than Marketing to Millennials

Move Over Millennials: Make Way for Gen Z [Infographic]

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Just when you get the hang of marketing to millennials, Gen Z comes along and changes the rules again. Here’s what you need to know to market to the next generation of consumers and B2B buyers. How Marketing to Gen Z Will Be Different than…
Email Marketing Shows Surprising Proof of Life [Infographic]

For a Dead Channel, Email Marketing Shows Surprising Proof of Life [Infographic]

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Video may have killed the radio star, but just like radio, email marketing is alive and well – and solidly in first place when it comes to buyer preferences and return on investment. Email Marketing Infographic Shows Email Isn’t Dead,…
Infographic - What Your Brand Colors Say About Your Business

What Your Brand Colors Say About Your Business [Infographic]

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Understanding the associations that people may have relative to your brand colors can help you better use color to shape a strong brand for your business. Brand Color Theory: How Consumer Perception is Influenced by Your Brand Colors When…
Infographic - 6 Things You Should Know When Marketing to Female Shoppers

6 Things You Should Know When Marketing to Female Shoppers [Infographic]

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Here’s a fresh look at the who – what – when – where – why – and how of marketing to women that can help you do a better job of attracting, engaging and converting female shoppers. Marketing to Women: 6 Facts About Female Shoppers…
Mobile Millennials and the Coming Customer Experience Apocalypse

Mobile Millennials and the Coming Customer Experience Apocalypse

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Creating a Baby Boomer-friendly customer experience is so 5 minutes ago. With mobile millennials now making up 25 percent of the U.S. population overall and nearly half of all B2B buyers, it is time to revisit your customer experience marketing…
Why You Can’t Afford to Quit Facebook Marketing Yet - or maybe Ever

Why You Can’t Afford to Quit Facebook Marketing Yet

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Citing abandonment from the 12-17 age bracket, some marketers are calling the ‘death’ of Facebook. But unless 12-17 year olds are your demographic, you can’t afford to leave out Facebook marketing as part of your social media marketing…
6 Things Female Consumers Want from Brands

6 Things Female Consumers Want from Brands

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It’s more difficult to develop brand loyalty among female consumers than their male counterparts; after all, 91% of women say advertisers don’t understand them. Here are six marketing strategies that can help you lay the foundation for brand…

4 Ways to See More Green from Black Friday Shoppers

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For retailers that count on holiday sales to make up a big chunk of the year’s revenue, attracting holiday Black Friday shoppers isn’t just important, it’s critical. Bring in More Black Friday Shoppers by Paying Attention to 4 Key Holiday…
What Consumers Brand Perceptions are Made Of

Sugar and Spice and Everything Nice: What Brand Perceptions are Made Of

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Today, a brand is defined by what consumers perceive it to be, but what are consumer’s brand perceptions based on? A new study provides insights pointing to eleven components that determine how someone will feel about your brand. Sure Your…
Stop Playing Virtual Hide and Seek with Connected Consumers

Connected Consumers: Why Consumers Go Online (and How to Get Them to Your Site)

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The top reasons connected consumers go online probably won’t come as an earth-shattering surprise; the important thing is that you discover how to get more of them to find your business online. Is Your Business Playing a Game of Virtual…
How Younger Consumers Feel About Brands

Brands Across the Ages: How Younger Consumers Feel About Brands

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Did you know  45% of younger consumers in the 16-34 age bracket believe they can directly influence the success – or failure – of your brand? Find out more about how younger consumers feel about brands. Do Younger Consumers…
Gallup's Most 5 Ways to Overcome Negative Brand Perceptions by Industry

Gallup’s 10 Most Negatively Perceived Industries + 5 Ways to Overcome Negative Brand Perceptions

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Gallup has just released information about American’s favorable and not-so-favorable opinions when it comes to twenty five different industries. Find out where your industry comes in as far as public opinion, and what you can do to improve…
SlideShare - What brand followers really want

What Brand Followers Really Want – SlideShare

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Engaging brand followers using email and social networks is a must, but many business owners are still standing on the sidelines due to lack of ROI. Maybe the problem is not in the means, but the message. Find out how to give the people what…