US Buyers More Interested than Ever in Brand Loyalty Marketing
Consumer Behavior, Customer Retention, Marketing and BrandingFrom repeat buying to modifying buying behaviors themselves, loyalty marketing can produce a significant return on investment. Find out what U.S. buyers are saying about brand loyalty programs today.
4 Ways Loyalty Marketing Programs Increase…
6 Steps to a Better Customer Experience [Infographic]
Customer Journey, Customer Retention, Marketing and BrandingCustomer experience has just been named the most exciting opportunity for the year, even coming in ahead of mobile and content marketing. Here are six ways to engineer a better customer experience and boost customer satisfaction so you can grow…
Move Over Buyer Types, Make Way for Brand Advocates
Customer Journey, Customer Retention, Marketing and BrandingAll customers are not created equal. New data from Sprinklr demonstrates the importance of cultivating brand advocates when it comes to growing your business.
Customers Come and Go, Brand Advocates May Love Your Brand Forever
The idea of…
Stop the Churn: Find and Fix the Problem of Customer Churn
Customer Retention, Employee Culture, LeadershipUnderstanding your organization's employee and customer churn rates can help you find and fix the problems that are hurting tour business and slowing its growth.
The Problem of Customer Churn
A high staff or customer churn rate may reveal…
Foster Customer Loyalty by Asking 5 Shocking Questions
Customer Journey, Customer Retention, Marketing and BrandingThese five shocking questions will get the attention of your target markets, intrigue and engage them. What’s more, following through on their answers will earn you referrals, brand advocacy and foster customer loyalty for the long term.
You…
Customer Engagement – What’s Your Marketing Soup of the Day?
Customer Retention, Entrepreneurs, Marketing and BrandingCustomer engagement is going to be nigh-impossible if nothing about your business (or your website, your social networks, your email newsletter, etc.) ever changes. Here are ten customer engagement marketing ideas to help you capture – and…
5 Ways to Build Loyalty without a Punch Card
Customer Retention, Marketing and Branding, Sales and Selling StrategiesRewards can help keep customers engaged, but not every type of business can have a punch card. Find out how to build loyalty without tracking points or purchases.
To Build Loyalty You Have to Beat Competitors Loyalty Marketing Too
The average…
What to Do When the Customer is Wrong
Customer Retention, Entrepreneurs, Marketing and BrandingNo matter the saying, "the customer is always right," the fact is, sometimes the customer is wrong. Here are some of the signs it may be time to let a customer know they’re wrong, in the right way.
How you can tell when the customer is…
Tips for Promoting Sales with Price Match Guarantees
Customer Retention, Marketing and Branding, Sales and Selling StrategiesPrice match guarantees can help a business create trust. Use these marketing ideas to build business using price match guarantees.
Price match guarantees could help you win over unsure customers and create competitive advantages.
Price match…
7 Better Ways to Say Customer Care
Customer Journey, Customer Retention, Employee CultureTo say customer care sets your business apart is cliché if you can't say why. After all, don't your competitors say the same thing? Here are seven ways to make sure customer service truly differentiates your business.
Customer care can differentiate…
10 Ways to Use Customer Feedback to Make Your Business Better
Business Strategies, Customer Retention, Marketing and BrandingFew of the businesses that claim their customers come first actually have programs in place to solicit, collect and act on customer suggestions. If you aren’t seeking out customer feedback, use this top ten list to make your business better.
Got…