4 Ways to Avoid Seasonal Slowdowns During the Summer

If your business experiences seasonal slowdowns, here are four ways you can give in order to get more customers and sales this summer.

Avoiding Seasonal Slowdowns During the Summer Means Mastering the Art of the Give

Whether your business needs to prevent seasonal slowdowns that hit during the summer or you just want to keep growth momentum hot, here are four summer marketing ideas that can help.

For businesses that thrive during summer months, marketing might be a cinch. For those that experience uneven sales, seasonal slowdowns or other disruptions, lack of cash flow might mean that summertime is not so hot. These four marketing ideas can help whether you want to sustain momentum or avoid summertime seasonal slowdowns.

4 Ways to Avoid Seasonal Slowdowns During the Summer

1. Give Up

Give up on old assumptions. Give up on everything from your promotional strategy to buyer profiles, step back to determine whether taking a new approach to your overall marketing approach, changing your marketing mix or even identifying whole new segments of target markets is the key to growing your business more quickly during summer months.

2. Give Away

Use summer-themed give-aways to re-engage your customer base and attract new customers during summer months. Consider giving away branded hats, tank tops, water-bottles, sunscreen or other summer-themed items as a gift with purchase during the summer.

A free give-away with purchase could be just the tip of the summer-sales iceberg. You could also hold a summer-themed customer open house or closed event for your best customers or club members to boost sales and strengthen customer relationships as you give away exclusive event-only offers.

3. Give In

If you can’t beat ‘em, join ‘em!

Local consumers may be more interested in spending time on recreation and leisure activities than shopping. Give in to this local trend, but capitalize by using content to increase brand awareness and bring more local shoppers to your website, blog and social networks.

For instance, write content for your website and blog to share on social networks and attract local online search traffic such as:

• Top 10 Family-Friendly Destinations
• Top Staff-Picks for a Summer Night Out on the Town
• Top 10 Customer Favorite Parks and Walking Trails – and so on
• 3 Must-See Tourist Stops Near

By adding content that references local tourist spots, landmarks and other destinations that would interest members of your target markets, you can help to create brand awareness as your articles earn you clicks in online search. This type of content also provides you with great links to share on social networks and can help you start conversations with customers and prospects online and off.

4. Give Way

During summer months, let the expected give way to the new! With summer months may come an opportunity to expand your retail or impulse buy merchandising offers in order to boost average sales ticket or even attract new customers.

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