Email Marketing Shows Surprising Proof of Life [Infographic]

For a Dead Channel, Email Marketing Shows Surprising Proof of Life [Infographic]

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Video may have killed the radio star, but just like radio, email marketing is alive and well – and solidly in first place when it comes to buyer preferences and return on investment. Email Marketing Infographic Shows Email Isn’t Dead,…
Infographic - What Your Brand Colors Say About Your Business

What Your Brand Colors Say About Your Business [Infographic]

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Understanding the associations that people may have relative to your brand colors can help you better use color to shape a strong brand for your business. Brand Color Theory: How Consumer Perception is Influenced by Your Brand Colors When…
Infographic - 6 Things You Should Know When Marketing to Female Shoppers

6 Things You Should Know When Marketing to Female Shoppers [Infographic]

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Here’s a fresh look at the who – what – when – where – why – and how of marketing to women that can help you do a better job of attracting, engaging and converting female shoppers. Marketing to Women: 6 Facts About Female Shoppers…
Mobile Millennials and the Coming Customer Experience Apocalypse

Mobile Millennials and the Coming Customer Experience Apocalypse

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Creating a Baby Boomer-friendly customer experience is so 5 minutes ago. With mobile millennials now making up 25 percent of the U.S. population overall and nearly half of all B2B buyers, it is time to revisit your customer experience marketing…
5 Navigation, Route Planning and Traffic Apps for Truckers

Traffic Apps for Truckers Plus Top 10 Traffic Chokepoints and Route Planning Apps

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Stuck in traffic? You’re probably not alone! Find out which roads present truckers with the worst traffic chokepoints and check out some great traffic apps for truckers that can help you avoid them. Don’t Mess with Texas! Top…
Complex Colors Top List of Fall Color Trends

Marketing Trends: Complex Colors Top List of 2015 Fall Color Trends

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The bright primaries of prior years are long gone from fall color trends that impact fashion, retail, consumer trends, as well as marketing and brand identity design. Find out which colors you can expect to see everywhere from runways to retail…
4 Ways to Improve Marketing ROI from Your Marketing Efforts

4 Ways to Improve Marketing ROI from Your Marketing Efforts

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When choosing among marketing ideas to grow your business, how can you tell which are most likely to actually improve marketing ROI? Marketing Strategy: 4 Ways to Improve Marketing ROI from Your Marketing Plan Few things are more frustrating…
6 Steps to a Better Customer Experience [Infographic]

6 Steps to a Better Customer Experience [Infographic]

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Customer experience has just been named the most exciting opportunity for the year, even coming in ahead of mobile and content marketing. Here are six ways to engineer a better customer experience and boost customer satisfaction so you can grow…
5 Leadership Biases Standing in the Way of Small Business Success

5 Leadership Biases Standing in the Way of Small Business Success

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As human beings, it’s nearly impossible to approach every business problem with complete objectivity. Could any of these 5 common leadership biases be standing between your small business and its own success? Discover 5 Leadership Biases…
Are You Trying to Bribe Your Way to Employee Engagement?

Are You Trying to Bribe Your Way to Employee Engagement?

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When It Comes to Your Employees, is it “Every Man for Himself?” If you're beginning to feel like you're bribing employees, instead of rewarding them, here are seven ways to cultivate a culture of employee engagement, instead. Employee…
Creative Employee Retention Strategies to Keep Top Talent

Creative Employee Retention Strategies to Keep Top Talent When Raises are Off the Table

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No money in the budget for raises this year? Check out these creative employee retention strategies for rewarding and retaining your best employees, even when raises are out of the question. Is Flat Growth in Salaries Impacting Employee Retention? Last…
Infographic - 4 Marketing Strategy Must-Haves for Startups and Small Business

4 Marketing Strategy Must-Haves for Startups or Any Small Business [Infographic]

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Four marketing strategy must-haves inspired by 30 Digital Marketing Stats [Infographic] that can help startups, entrepreneurs and small business owners attract and engage more customers this year. [Infographic] 4 Marketing Strategy…
3 Transportation Marketing Ideas that Deliver

3 Transportation Marketing Ideas that Deliver

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Use these three transportation marketing ideas to grow your trucking, freight, logistics or transportation business. Get a Move On - 3 Transportation Marketing Ideas for Growing a Freight Business or Brokerage As a freight factoring company,…
Don’t Fake Customer Reviews - 5 Ways to Get Business-Building Reviews Online

Don’t Fake Customer Reviews – 5 Ways to Get Business-Building Reviews Online

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Did you know that forging fake customer reviews is not only a big no-no, but it can get your business fined? Here are five ways to get real customer to leave glowing reviews for your business online. Fake Customer Reviews Can Get Your Company…
4 ways to measure marketing ROI and show the boss your plan is working

4 Ways to Measure Marketing ROI and Show the Boss Your Plan is Working

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If You Can’t Link Marketing Efforts to Leads, Conversions, Sales and Profits – You’re Doing it Wrong! Here are Four Ways to Revitalize (or Launch) the Way You Measure Marketing ROI that Leads to More Sales Measure Marketing ROI: Can’t…