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What Consumers Brand Perceptions are Made Of

Sugar and Spice and Everything Nice: What Brand Perceptions are Made Of

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Today, a brand is defined by what consumers perceive it to be, but what are consumer’s brand perceptions based on? A new study provides insights pointing to eleven components that determine how someone will feel about your brand. Sure Your…
Gallup's Most 5 Ways to Overcome Negative Brand Perceptions by Industry

Gallup’s 10 Most Negatively Perceived Industries + 5 Ways to Overcome Negative Brand Perceptions

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Gallup has just released information about American’s favorable and not-so-favorable opinions when it comes to twenty five different industries. Find out where your industry comes in as far as public opinion, and what you can do to improve…
7 Ways to Prove Customer Care Sets Your Business Apart

7 Better Ways to Say Customer Care

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To say customer care sets your business apart is cliché if you can't say why. After all, don't your competitors say the same thing? Here are seven ways to make sure customer service truly differentiates your business. Customer care can differentiate…
Improve Marketing by Asking Customers 12 Questions

Improve Marketing by Asking Customers 12 Questions

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The number one reason for disconnect between a business and its customers may simply be a failure to communicate. Improve marketing by asking your customers twelve questions. "What we've got here is a failure to communicate." Ask customers…