10 Point Year End Business Inspection Every Business Owner Should Make

10 Point Year End Business Inspection Every Business Owner Should Make

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Annual check-ups aren’t just a good idea for people. Use this ten point year end small business checklist to be sure that your organization is ready for success in the New Year. Small Business Year End Checklist Can Show the Health of Your…
8 Business Lessons from Football, Courtesy of the NFL Pre-Season

8 Business Lessons from Football, Courtesy of the NFL Pre-Season

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With our headquarters based in Seattle, for most of our team, it’s been fun to be a football fan this year. Whether your business is coming off a big win or a disappointing loss, here are eight business lessons from football - lessons business…
5 Ways to Help Competitors Beat You

5 Ways to Help Competitors Get Ahead

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If strategic incompetence worked, everyone would be doing it; but when your marketing misses (or is missing in action) in the real world, it’s just a gift to your competitors. Here are five ways you may inadvertently help competitors get ahead. Messing…
How to Spice Up a Boring Brand

Spice Up a Boring Brand by Creating Your Own Special Sauce

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Whether the products or services you provide are totally unique or could be classified as commodities, you can't hope to build a strong, sustainable business if you have a boring brand.   Spice Up a Boring Brand by Creating Your Own Special…
Ever Wish for a Dear Abby to Help Run Your Business?

Improve Your Business by Getting Your Own ‘Dear Abby’

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Entrepreneurs and small business owners often feel like they have to go it alone when it comes to building their organizations; but wouldn’t it be great if you had your own personal "Dear Abby" source of business advice? Ever Wish for Your…
10 Marketing Trends to Follow Today for Marketing Success Tomorrow

10 Marketing Trends to Follow Today for Marketing Success Tomorrow

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Find out how to evolve your organization’s marketing plan based on the most important marketing trends today in order to grow your business and strengthen your brand tomorrow. Latest CMO Insights Report Shows What Tomorrow’s Marketing Trends…
3 Summertime Marketing Strategies for Small Business

Summertime Marketing Ideas: Master the Change Up for Small Business Success

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Despite earlier optimism about the U.S. economy, first quarter GDP contracted for the first time in three years. Here are three summertime marketing and merchandising tips to help retailers turn things around during summer months. 3 Summertime…
Why Business Intelligence is the Answer to Big Data, Small Data and All Data Sizes In Between

Business Intelligence: Do You Know What to Do With Your Data?

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Collecting data is important, but unless you have a plan to filter the noise in order to find out what your data is telling you – and acting on that business intelligence – then it’s just so many bytes. Why Business Intelligence is…
Innovation MIA - 4 Wins Your Business Won’t Get Because You Just Didn’t Try

Innovation MIA – 100% of the Shots Your Business is Missing

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The great Wayne Gretzky once quipped, “You miss 100% of the shots you don’t take.” It’s true in sports and it’s true in business, too. Here are four areas where your business may be innovation MIA - failing to score because it’s…
Cultivating Shared Values in the Workplace

Making the Case for Cultivating Shared Values in the Workplace

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Whether you are launching a new endeavor or want to improve the culture within your organization, here are some ideas to infuse shared values into your business and get employee buy-in. The Link Between High-Performing Organizations and Shared…
Corporate Social Responsibility - What’s Your Give Back?

Corporate Social Responsibility – What’s Your Give Back?

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More than 90% of consumers say that they think more favorably of brands and more than 70% say that they will even choose to do business with a brand whose CSR - corporate social responsibility  aligns with their own personal values. Can you…
Business Blind Spots - Objects in Mirror are Closer than they Appear

Business Blind Spots – Objects in Mirror are Closer than they Appear

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Business and marketing blind spots can be just as dangerous to a business as they are to a driver on the road. Here are six blind spots that could cause damage or delays that derail your growth. Business and Marketing Blind Spots Could Delay…
5 Places Competitive Advantages Hide in Plain Sight

5 Places Competitive Advantages Hide in Plain Sight

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Every business needs to be able to identify its competitive advantages; herein lie the real reasons that customers should choose to do business with you. Here are five places to look to find competitive advantages that can help you win. Cultivate…
Make Something Great -12 Quotes About Invention

Make Something Great -12 Quotes About Invention

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Whether is a small improvement or a big breakthrough, invention is key to creating the tomorrow you want to have in life – or in the life of your business. Here are twelve quotes about invention to inspire you toward continuous improvement. 12…
7 Ways to Leverage Marketing Partnerships for Growth

7 Ways to Leverage Marketing Partnerships for Growth

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Attract new customers, increase sales and grow your pipeline instantly by partnering on marketing projects with other businesses. Here’s what you should look for in marketing partnerships. 7 Ways to Forge Strategic Marketing Partnerships…