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4 ways to measure marketing ROI and show the boss your plan is working

4 Ways to Measure Marketing ROI and Show the Boss Your Plan is Working

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If You Can’t Link Marketing Efforts to Leads, Conversions, Sales and Profits – You’re Doing it Wrong! Here are Four Ways to Revitalize (or Launch) the Way You Measure Marketing ROI that Leads to More Sales Measure Marketing ROI: Can’t…
Why Business Intelligence is the Answer to Big Data, Small Data and All Data Sizes In Between

Business Intelligence: Do You Know What to Do With Your Data?

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Collecting data is important, but unless you have a plan to filter the noise in order to find out what your data is telling you – and acting on that business intelligence – then it’s just so many bytes. Why Business Intelligence is…
5 Things Your Marketing Must Do, No Matter What Business You’re In

5 Things Your Marketing Must Do, No Matter What Business You’re In

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Marketing strategies and tactics can be very different, depending on industry, size or location. But there are five types of ROI your marketing must produce, no matter what type or size of business you run, and no matter where it is. 5 Types…
7 Benefits of Real Time Marketing

Can You Hear Me Now – 7 Benefits of Real Time Marketing

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Did you know? Real time marketing delivers a 10-20% improvement in every major category of consumer behavior. Here are seven great reasons to incorporate these tactics into your small business marketing plan now. Real time marketing delivers…