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What Consumers Brand Perceptions are Made Of

Sugar and Spice and Everything Nice: What Brand Perceptions are Made Of

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Today, a brand is defined by what consumers perceive it to be, but what are consumer’s brand perceptions based on? A new study provides insights pointing to eleven components that determine how someone will feel about your brand. Sure Your…
SlideShare - What brand followers really want

What Brand Followers Really Want – SlideShare

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Engaging brand followers using email and social networks is a must, but many business owners are still standing on the sidelines due to lack of ROI. Maybe the problem is not in the means, but the message. Find out how to give the people what…
How to Spice Up a Boring Brand

Spice Up a Boring Brand by Creating Your Own Special Sauce

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Whether the products or services you provide are totally unique or could be classified as commodities, you can't hope to build a strong, sustainable business if you have a boring brand.   Spice Up a Boring Brand by Creating Your Own Special…
What Does Your Brand Boil Down To?

What Does Your Brand Boil Down To?

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Many business owners find it difficult to articulate brand characteristics likely to turn stakeholders into loyal brand advocates. If you had to boil your brand down to just a few words, what would be left? Answer 6 Questions to Discover…