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What Consumers Brand Perceptions are Made Of

Sugar and Spice and Everything Nice: What Brand Perceptions are Made Of

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Today, a brand is defined by what consumers perceive it to be, but what are consumer’s brand perceptions based on? A new study provides insights pointing to eleven components that determine how someone will feel about your brand. Sure Your…
Gallup's Most 5 Ways to Overcome Negative Brand Perceptions by Industry

Gallup’s 10 Most Negatively Perceived Industries + 5 Ways to Overcome Negative Brand Perceptions

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Gallup has just released information about American’s favorable and not-so-favorable opinions when it comes to twenty five different industries. Find out where your industry comes in as far as public opinion, and what you can do to improve…
How to Spice Up a Boring Brand

Spice Up a Boring Brand by Creating Your Own Special Sauce

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Whether the products or services you provide are totally unique or could be classified as commodities, you can't hope to build a strong, sustainable business if you have a boring brand.   Spice Up a Boring Brand by Creating Your Own Special…
The Secret Behind Top 10 Brand Taglines - Infographic

Built to Last: The Secret Behind Top 10 Brand Taglines [Infographic]

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Great brand taglines seem to create their own momentum, go viral, attract brand advocates and build buzz among consumers.  Infographic - Top 10 Brand Taglines and the Secret to Writing a Great Tagline of Your Own Every small business owner…