One reason that the customer experience is so similar from business to business is that everyone is approaching it the same way. These twelve customer service quotes about relationships can change the way you see your customers and help you reinvent customer service in your organization.
Same Old Same Old: 12 Customer Service Quotes Will Revolutionize the Way You Deliver Customer Care
Albert Einstein once said that you can’t solve problems from the same mentality that created them, the idea being that you have to look at things in a new way and do things differently if you want to change your results. Here are twelve customer service quotes for the workplace that should change the way you view customer relationships and deliver customer care.
[Infographic] 12 Ways to Reinvent Customer Service Quotes suitable for posting on break room or customer service center bulletin boards. Right click to save to your device.
How often have you assumed that customers were happy just because they weren’t expressing dissatisfaction?
“Assumptions are the termites of relationships.” Henry Winkler
Dishonesty, unfair practices or failing to follow through on the promises made to customers can be deal-breakers that lead to dissatisfaction, defection and detrimental publicity.
“There are 3 rules for relationships: Don’t lie, don’t cheat and don’t make promises you can’t keep.”Unknown
Consumer surveys reveal that for about 70%, the reason they defect isn’t a problem with a product or service; but rather, perceived indifference on the part of an employee.
“Indifference and neglect often do much more damage than outright dislike.” J.K. Rowling, Harry Potter and the Order of the Phoenix
Even though it costs anywhere from 5-10x more to acquire a new customer than retain and nurture existing customer relationships, and even though you’re 3-4x more likely to sell to an existing customer than a prospect (Marketing Metrics), most marketing budgets allocate far more to customer acquisition than loyalty initiatives.
“If the relationship can’t survive the long term, why on earth would it be worth my time and energy for the short term?” Nicholas Sparks, The Last Song
The customer isn’t always right; and sometimes, the best thing for your business is encourage them to visit competitors who might be a better fit. Don’t be afraid to help people out the door when making them happy is going to be unduly detrimental to your business, profits or employees.
“Lots of things can be fixed. But many times, relationships between people cannot be fixed, because they should not be fixed. You’re aboard a ship setting sail, and the other person has joined the inland circus, or is boarding a different ship, and you just can’t be with each other anymore. Because you shouldn’t be.” C. JoyBell C.
Sometimes just making sure a customer feels heard is enough to solve a problem or forestall negative reviews and defections. Listening puts you back on higher ground, in a better position to see what the right solution is.
“There is as much wisdom in listening as there is in speaking – and that goes for all relationships, not just romantic ones.” Daniel Dae Kim
Do you truly value customer relationships or does your business have a revolving door? High levels of customer churn are costly in more ways than one. Every time you have to replace a defecting customer, it’s money down the drain – the money you spent to acquire them to begin with, and the losses of add-on sales, higher average sales tickets and other benefits that accompany long-term customer relationships.
“At the end of the day I have always seen the end of my relationships as a personal failure. There is nothing ever pretty in saying goodbye.” Elisabetta Canalis
People don’t buy from businesses, they buy from people. Whether that person is the salesperson on the floor or the phone, the cashier at the register or the person processing and fulfilling the order online, buyers and sellers are people.
“Personal relationships are the fertile soil from which all advancement, all success, all achievement in real life grows.”Ben Stein
Post World War II, Edwards Deming had a profound impact in many areas of society that still impact us today. He helped develop the sampling techniques still used by Department of the Census and Bureau of Labor Statistics and left his stamp on modern marketing with a philosophy that marketing is not sales, but rather, is the science of knowing what people who buy your product think of it and whether they will buy it again, and why, because he understood this:
“The result of long-term relationships is better and better quality, and lower and lower costs.” W. Edwards Deming
It’s commonly said that customers won’t care about your business until they know how much you care (about them). Business owners that wonder why they don’t have loyal customers and brand advocates might need to consider whether they exemplify this type of relational reciprocity.
“Traits like humility, courage, and empathy are easily overlooked – but it’s immensely important to find them in your closest relationships.” Laura Linney
The more expensive or important a purchase is, or the longer a customer will have to live with their purchase, the more time, energy and research is going to go into their buying decision. When it matters most, they’re going to be serious about deciding not only whether your products or services are going to work, but whether you’re going to stand behind them if they don’t.
“Relationships in general make people a bit nervous. It’s about trust. Do I trust you enough to go there?” Neil LaBute
We love this quote!! Actions speak louder than words. Many business owners say that they love their customers but their customers don’t always feel like that’s true.
“I want to be in a relationship where you telling me you love me is just a ceremonious validation of what you already show me.” Steve Maraboli, Life, the Truth and Being Free
In addition to these customer service quotes, you might also like: 10 Quotes on the Importance of Being Customer-Centric
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