Posts

Move Over Buyer Types, Make Way for Brand Advocates

Move Over Buyer Types, Make Way for Brand Advocates

, ,
All customers are not created equal. New data from Sprinklr demonstrates the importance of cultivating brand advocates when it comes to growing your business. Customers Come and Go, Brand Advocates May Love Your Brand Forever The idea of…
12 Ways to Build a 12th Man Fan Base for Your Business

Got fans? 12 Ways to Build a 12th Man Fan Base for Your Business

, ,
This post-season analysis of the Seattle Seahawks fan base - also known as the 12th Man - shows why Seattle fans played a part in their team’s success and explains why coaches and players alike dedicated their Super Bowl win back to them. 12…