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Move Over Millennials: Make Way for Gen Z [Infographic]
Consumer Behavior, Marketing and Branding, Sales and Selling StrategiesJust when you get the hang of marketing to millennials, Gen Z comes along and changes the rules again. Here’s what you need to know to market to the next generation of consumers and B2B buyers.
How Marketing to Gen Z Will Be Different than…
Brands Across the Ages: How Younger Consumers Feel About Brands
Consumer Behavior, Marketing and Branding, Trends
Did you know 45% of younger consumers in the 16-34 age bracket believe they can directly influence the success – or failure – of your brand? Find out more about how younger consumers feel about brands.
Do Younger Consumers…