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What Does Your Brand Boil Down To?

What Does Your Brand Boil Down To?

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Many business owners find it difficult to articulate brand characteristics likely to turn stakeholders into loyal brand advocates. If you had to boil your brand down to just a few words, what would be left? Answer 6 Questions to Discover…
Cultivating Shared Values in the Workplace

Making the Case for Cultivating Shared Values in the Workplace

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Whether you are launching a new endeavor or want to improve the culture within your organization, here are some ideas to infuse shared values into your business and get employee buy-in. The Link Between High-Performing Organizations and Shared…