One-Stop Guide for Selling on Amazon – 15 Reminders You Need to Know

Selling on Amazon is like traversing the Amazon rainforest, which it is aptly named after. While exploring the rainforest is the adventure of a lifetime, the excitement is similar to selling on the world’s largest eCommerce platform.

So, before you go on this journey, be prepared! Let’s go through the checklist with the fifteen reminders you need to know.

One-Stop Guide for Selling on Amazon – 15 Reminders That You Need to Know

1.  Register an Amazon account

When selling on Amazon, you need to decide whether to register for an individual or professional account. If you are ready to go all out with huge sales goals of more than 40 items per day, go for the professional version. If you want to test the waters first, starting with an individual account is best.

2.  Seller Central is your best friend

Once you have registered and supplied the necessary requirements to Amazon, you’ll have access to valuable data on Seller Central. This account is where you’ll get tax reports, live updates on ads, and customer feedback to monitor store performance. You can also maximize functions that will allow you to expand your store internationally.

3.  Get to know Amazon A10

Amazon A10 is Amazon’s algorithm that defines the search result page your listing will appear on based on the following:

• Product title
• Product description and bullet points
• Backend keywords
• Fulfillment method
• Customer reviews
• Conversion rate

Amazon does not precisely state what A10 looks for. Still, there is no harm in optimizing these pages and caring for your customers for good reviews and a high conversion rate.

4.  Do on-point keyword research

We mentioned optimizing your pages above. Jumpstart your search engine optimization through a guide on Amazon SEO . Get a list of related keywords, and strategize which to include in your store. Our tip? Make sure to insert keywords as naturally as possible. Write not only for the algorithm, but for your customers as well.

5.  #PhotoGoals: Informative and compelling content

Have a creative team composed of professional photographers, graphic artists, and marketing experts. They will know how to use photos that satisfy Amazon image requirements while contributing to your increased sales. Pictures can paint a thousand words, so embody this through your Amazon images.

6.  Make your fulfillment option count

Early in the brainstorming process, figure out how you will ship customers’ orders. Experts have observed that using Fulfillment by Amazon (FBA) affects product listings positively. Using FBA has many perks; it allows your listing to appear to Amazon Prime members who regularly shop on Amazon, which can increase your chances of getting a sale.

7.  Put your products in the spotlight

Advertisements are excellent tools to increase your visibility in the marketplace. Among Amazon ads, you can maximize Sponsored Products. This ad type will allow you to feature your flagship product. With proper optimization and targeting, your ad will appear to individuals who are most likely to purchase your product.

8.  Your brand matters when selling on Amazon

In creating a product listing, experts suggest using the precious space for keywords instead of highlighting your brand. While this is true, know that your brand still matters, and you can use Sponsored Brands to flex your solid brand logo and tagline to the world.

9.  Prepare a portfolio of your products

Look at some Amazon Store samples to inspire you to create your own. Amazon Stores are likely to be visited by your loyal customers. Nonetheless, arm your business with professionals in photography, graphic design, and marketing to create a portfolio that will make a lasting impact on new visitors and entice them to return.

10.  Audiences outside Amazon are also opportunities

Experts say that individuals outside Amazon have lesser intent to buy. Nonetheless, it helps to create a presence outside Amazon because 81% of customers Google products before buying. If you have a digital footprint, your product’s credibility increases, putting you on top of the researching buyer’s choices.

11. Keep an eye on your keywords

Your success in selling on Amazon dramatically depends on your ability to monitor your account. Continually check on the performance of your keywords. Are your keyword strategies helping you achieve the listing ranking of your goal? If yes, continue your best practices. If not, be prepared to create a supplemental game plan.

12. Numbers don’t lie

Are you reaching your weekly, monthly, quarterly, and yearly sales quota? What are the practices you did to nail your conversion goals? What else can you do to get your customers to buy your product? Always check your numbers. Base all your decisions, monitoring, and progress on cold, hard data.

13. Hold the fort. Protect your business.

Selling on Amazon is not all rainbows and butterflies. With the stiff competition, black hat tactics are rampant. Black hat competitors are known to hijack accounts, sell counterfeit goods, and do everything to harm legitimate sellers. Registering your account to Amazon Brand Protection will serve as a shield to drive away these dire practices, which can cause account suspension or even closure and deletion.

14. Your customers are your priority

If you and Amazon have one thing in common, it is that sole desire to attract and keep customers. When you begin selling on Amazon, proactively profile your target audience and gear your decisions towards pleasing them. Listen to what your customers are saying through reviews and feedback, and create lasting relationships through excellent customer service.

15. Know that professional, omnipresent help is available

Finally, with all that is going on with your business, know that professional companies offer different Amazon services. When you partner with these agencies, you can get expert help for your business. With more free time, you can focus on checking your products’ quality so that you can deliver to your customers as promised.

Summary – Guide to Selling on Amazon

Selling on Amazon is not easy, but the process’ difficulty makes every achievement worth it. At the end of the day, when you smash one goal after another, you’ll know that you were able to do it because of your well-thought-of strategies and relentless monitoring.

Keep in mind these fifteen points to help you follow a smooth track as you continue on your Amazon selling journey.

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Author’s Bio

Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.