An Alliterated Montage of Mothers Day Marketing Ideas

Boost sales and grow your business by morphing one of these Mothers Day marketing ideas into a promotion that is perfect for your small business.

7 Ways to Alliterate Your Way to Strong Mothers Day Sales

In the U.S., Mothers Day falls on the second Sunday of May each year A successful Mothers Day marketing plan can mean big sales for small businesses that successfully attract consumers who are shopping for personalized, thoughtful or unique Mother’s Day gifts.

Consider a few of Mothers Day shopping statistics:

• Mother’s Day is second only to Christmas – and even outranks Valentine’s Day – when it comes to the sales of fresh flowers and plants (www.aboutflowers.com)
• In 2013, consumer electronics and jewelry topped the list of consumer spending for mom (retailsails.com
• In 2013, men were expected to spend $217 on average for Mother’s Day gifts, while women were expected to spend $123

In 2013, an IBISWorld report listed the top Mothers Day gift purchases were as follows: 

• Jewelry
• Special outing
• Flowers
• Gift cards
• Clothing
• Personal services
• Electronics
• Greeting cards
• Housewares or gardening
• Books or music

There’s no question that a strong Mother’s Day marketing plan can lead to more sales and even new customers. As you put your marketing plan in to action this year, be sure to employ digital channels and use web, blog and social media content to gain the attention of local consumers who are searching for Mother’s Day gift ideas online. If you’re still working on ideas for marketing your business and promoting sales of specific products or services for Mothers Day, this list of seven marketing ideas can help you put the finishing touches on your plan.

7 Succinct but Special Suggestions for Mothers Day Marketing Ideas

1. A Beverage-Based Bevy of Beautiful Babes

From tea parties to coffee klatches to wine tastings – it’s often times more about who you are with than what you are doing. Host a ladies or family-friendly event to honor one or many mom’s in May.

2. Suggest Something Simply Chic

It’s likely that many of your customers would love to get something truly unique for their mom, wife, grandmother, aunt – any of the women they want to honor on Mother’s Day – but they simply can’t think of anything that fits the bill. Create a list of simply chic unique or one-of-a-kind Mother’s Day gift ideas from your business and promote during the weeks leading up to May 11 on your website, in-store displays, social networks and email marketing.

3. Feature Future Finds

Promote your newest products or services for Mother’s Day in order to support launch efforts. Nothing new? Read on, and use old things in new colors to boost sales this May.

4. Tempt and Tantalize with Tinted Trends

Whether you have new services or products, chances are that you can create Mother’s Day promotions around products that come in the freshest trend colors for spring and summer 2014. Create colorful, eye-catching displays in-store and online to get the attention of Mother’s Day shoppers.

5. Embrace Entrepreneurial Expansion

This could be the perfect time to expand your retail with new point of sale displays, accessories and other impulse buy items that can boost average ticket sales and provide you with perfect gift ideas for moms.

6. Provide Products that are – or can be – Personalized to Perfection

Few moms fail to appreciate gifts that are personalized with their kids names or photos; and these days, just about anything can be personalized! Even gift and greeting cards can be personalized to convey the message that someone went the extra mile when choosing this year’s Mother’s Day gift.

7. Design a Delightful Dalliance

Whether it’s a relaxing experience for mom by herself or for a special mom along with her kids, spouse or another loved one, designing an experience that can be sold as a Mother’s Day gift makes perfect sense.