The past two pandemic-dominated years brought us the Great Resignation and Great Job Shift, so it’s only fair to expect the next phase to be the Great Return to Work. But it’s not business as usual, especially for staffing agencies. New opportunities require new marketing ideas for staffing and temp employment agencies to help your team get ahead.
As a reflection of the fact that the landscape of the modern workforce has changed forever, we have separated these marketing ideas for staffing agencies into two categories. However, all six marketing ideas are essential for helping your agency grow in the months and years ahead!
Marketing ideas for staffing agencies for return-to-the workplace companies
1. Stress the workplace’s perks and plusses
People who have worked from home, or not worked at all, for the past couple of years may need to be reminded of all the benefits that come with working in person. Hopefully, your clients are also aware of this and will up the ante when it comes to the perks they make available to employees as they return to the workplace. From making food and beverages easily available (and, ideally, free) to engaging in team building, atta-boys recognition, and workplace events, employers need to reinvest in the workplace to make it more attractive to the post-pandemic workforce.
2. Be ready to move faster than ever before
While this might not sound like much of a marketing idea, it is. You can’t expect candidates to wait weeks and plod through lengthy screening and interview processes. By the time you explain your timeline, they are likely to have another offer. Build speed into your staffing recruiting marketing tactics, from being agile in posting new job opportunities to quickly implementing cross-channel advertising and marketing campaigns. Once a candidate expresses interest, screen them ASAP, forgo any unnecessary screening or testing, and present your top picks to the client.
Tools like Campaigner make it easy for you to quickly reach out to candidate segments with information about new job openings by email or text message. Include a link to your scheduling software (you can use tools like Calendly and Setmore free to see if either would work well with your staffing agency) so it’s equally easy for prospective placements to schedule interviews, tests, or screenings. Add a link to any online forms that need to be completed so that all the paperwork is done by the time you meet.
3. Expand your online brand presence
Your ability to attract both candidates and clients depends on your brand’s online presence. From a search-optimized website to ongoing content marketing, social media marketing, email marketing, and online advertising, make it your goal to gain exposure for your brand through all channels available to you.
If your team is lacking when it comes to digital marketing prowess, you can still expand your brand’s online presence. You can fill skill gaps in any of these areas (SEO, content creation, social media graphics and posting, email marketing, Google Ads, and social media ads – and more) at a super-affordable cost with vetted, highly-reviewed freelance professionals from Fiverr.
Marketing ideas for staffing agencies for remote workers and distributed teams
4. Move everything online
Every aspect of your recruiting, hiring, and onboarding process should be able to be conducted virtually if you hope to be able to fill the vast numbers of remote openings now available. To do this, you’ll need a tech stack; but don’t worry, the tools are all affordable. For example, add scheduling software that syncs to calendars to make it easy for candidates to book interview slots whether they’re just meeting with you or meeting with a full panel of interviewers in and outside of your agency.
Leverage video conferencing for interviews, client meetings, team meetups, and more. From free internet-based solutions like Skype to low-cost unified communications providers like StartMeeting (under $10/month), client meetings, prospect presentations, interviews, reference checks, and recruiting webinars are all easy to do. Get contracts and agreements executed with tools like DocuSign
5. Prebuild skill-diverse teams
How much more impressive would you sales pitch to a prospective employer client be if you already had candidates ready with the skills they need? Thanks to LinkedIn features like skill tests and endorsements, it’s easy to find “open to work” candidates and create teams with diverse skill sets that essentially provide “plug and play” solutions for employers. Use a tool like Cleverly to quickly build your LinkedIn network of prospective clients and candidate teams.
6. Leverage email marketing with a light but frequent touch
We’ve already touched on how email marketing software can be used to streamline your workflows, but let’s talk a little bit more about how to make it effective in producing results. No candidate wants to get a long list of job openings that don’t apply to them, so segmenting your list is key. Likewise, if candidates or prospects only hear from you once or a couple of times a year, they’re super likely to grow cold. The more diverse your content is, the more often you can send emails, which keeps your agency top of mind with both candidates and prospective clients.
Mix up your email marketing for candidates with diverse content, such as tips for applying and interviewing, highly-relevant placement opportunities, workplace or hiring humor, surveys to glean more information and feedback, and more. For prospects, segmenting is also a winner. For example, if you segment prospects by industry, you can send emails with industry-specific content and stats they are more likely to care about. As with candidates, send a mix of content that is far more helpful, engaging, intriguing, and entertaining than it is solicitous.
Powerhouse platforms like Mailchimp let you start for free, but paid plans quickly get pricey. Cakemail has a comparable free plan but then offers lower-priced plans as your contact list grows with plans for both bulk and segmented email marketing as well as transactional emails, which are emails sent after someone takes an action, such as submitting an application for a specific job, signing off on a contract, and so on.
SendX is another great option for small staffing agencies needing email marketing software that won’t break the bank as your list grows. You can’t use it for free, but its paid plans are the most affordable we’ve seen, it’s super-easy to use, and all features are included, unlike apps that lock advanced automation and other features behind more costly tiers.
Get financing to implement your staffing agency marketing plan
As business brokers, we work with the best staffing factoring companies here in the greater Seattle, Washington area and throughout the U.S. This allows you to unlock the money tied up in unpaid client receivables on the same day an invoice is generated, instead of waiting weeks or even months for your client to pay. This expedites the money you need to quickly implement advertising and marketing campaigns to grow your agency.
Learn more about staffing factoring and payroll loans or request a free, no-obligation quote today.
Trackbacks & Pingbacks
[…] Staffing agencies’ marketing plans can and should include specific social media recruiting strategies to connect with companies that may be able to use their services and to find employees for the companies that hire them to fill roles within their organizations. I’m going to focus on four specific tips for staffing agencies who want to use social media to connect with companies or find the right person for the job. […]
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