Is Your Small Business Saturday Marketing Plan Ready to Roll?

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Is Your Small Business Saturday Marketing Plan Ready to Roll?

For small business owners, now is the time to power up your small business marketing plan for the holiday selling season. Here are four ways to be sure that your small business is prepared to attract and engage holiday shoppers on Small Business Saturday and boost sales in the weeks and months ahead.

Power Up for Small Business Saturday

Among the trio of shopping days following Thanksgiving (traditionally the busiest shopping days of the year for US consumers), perhaps none is so important for small business than Small Business Saturday.

Held on the Saturday after Thanksgiving annually since 2010, Small Business Saturday puts local, independent businesses in the spotlight and encourages consumers to include them in their holiday shopping destinations.

4 Ways to Make the Most of Your Small Business Saturday Marketing Plan

1. Don’t Divide and Conquer, Join Together and Conquer

Small businesses like restaurants and independent retail and service organizations sometimes lack the money needed to get the attention using the same paid advertising and marketing channels their larger retail and chain counterparts enjoy.

By joining together with other local merchants, you can get more mileage out of your marketing and advertising budgets by co-sponsoring ads and taking advantage of co-op marketing opportunities.

2. Be Special, It’s Who You Are

The key to competing successfully against any competitor, big or small, remains the same: differentiation. As a small business, it’s likely that not only the goods or services you sell are unique and one of a kind, but your customer experience should be, too.

Promote your business as a destination for holiday shoppers using the products, services or brand characteristics that make your business special!

3. Sponsor Community Awareness and Involvement

Lead the way among local merchants when it comes to Small Business Saturday marketing. Cross-promote other local businesses to your customers, and vice versa. Use your marketing channels to tell local consumers about all of the ways your business gives back to the community. Share statistics about how shopping locally benefits the local economy, infrastructure, schools, charities, arts and other organizations.

Getting people to shop local on Small Business Saturday

Educating local shoppers about the power they have to benefit their own community – just by shopping local small businesses – can be a powerful way to boost small business sales for Small Business Saturday and during the holiday season. For instance:

Did you know? For every $100 spent at a locally-owned business, $73 remains in the local community (vs. just $43 remaining in the local community for every $100 spent at a non-locally-owned business); and local eateries return nearly 79% of revenues to the community (vs. just 30% for chain restaurants).

4. Make Small Business Saturday the Introduction, Not the Culmination, of the Holiday Shopping Experience

Use of these small business marketing ideas should not be limited to preparing for Small Business Saturday. Make sure that this is just the beginning of the relationship your business will have with the local holiday shoppers that visit your business on Small Business Saturday. Collect contact information and invite shoppers to connect with you on social networks or subscribe to email or text message updates in order to receive announcements about new products, sales and bounce back offers.

#SmallBusinessSaturday #SmallBizSat #marketing


Replenish and Expand Inventory for the Holiday Shopping Weekend

You can use business cash advance financing to stock up in advance of Small Business Saturday or expand your retail in order to sell more throughout the holidays. Contact us for more information about our small business financing alternatives to business loans or request a free, no-obligation quote:

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  1. […] good news for small business is that – thanks in part to awareness raised by Small Business Saturday and other “buy local” campaigns – consumers are becoming more and more aware of small […]

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