Infographic - 20 ways to improve Facebook business pages

20 Ways to Give Facebook Business Pages a Tune Up [Infographic]

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Social media has become a major player when it comes to building business. Here are twenty ways to tune up Facebook business pages in order to get them in top working order. Are Your Facebook Business Pages Getting the Job Done? [Infographic] It’s…
Does Your Marketing Plan Match Up with Ads Consumers Trust?

Does Your Marketing Plan Match Up with Ads Consumers Trust?

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Analysis of a new Nielsen Advertising Trust survey points out that budgets and marketing plans aren’t always geared to make the most of the ads consumers trust most. October is long range planning month. If that means you’re in the midst…
The changing face of word of mouth marketing

The Changing ‘Face’ of Word of Mouth Marketing

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A series of marketing reports tells the tale. While face to face referrals still top other types of word of mouth marketing referrals, social media word of mouth may soon oust it from the top spot. Word of mouth marketing occurs all the time.…
6 Traits of Successful Supply Chain Marketing Plans

6 Traits of Successful Supply Chain Marketing Plans

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Bring these six supply chain marketing strategies to bear in developing a supply chain marketing plan for a manufacturing or distribution business. Writing a supply chain marketing plan is no small task, especially when it comes to the marketing…
5 ways to make Your staffing agency indispensable

Value Added: 5 Steps to an Indispensable Staffing Agency

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Since the start of the recovery, staffing employment has been growing faster than the economy and employment overall. Here are five ways to make your staffing agency stand out from the rest of the pack – and indispensable to your clients. 5…
US Buyers More Interested than Ever in Brand Loyalty Marketing

US Buyers More Interested than Ever in Brand Loyalty Marketing

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From repeat buying to modifying buying behaviors themselves, loyalty marketing can produce a significant return on investment. Find out what U.S. buyers are saying about brand loyalty programs today. 4 Ways Loyalty Marketing Programs Increase…
How Marketing to Gen Z Will Be Different than Marketing to Millennials

Move Over Millennials: Make Way for Gen Z [Infographic]

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Just when you get the hang of marketing to millennials, Gen Z comes along and changes the rules again. Here’s what you need to know to market to the next generation of consumers and B2B buyers. How Marketing to Gen Z Will Be Different than…
10 Social Marketing Ideas for Trucking and Freight Companies

10 Social Marketing Ideas for Trucking and Freight Companies

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Use social networks to find prospects and win more freight business. Here are ten social marketing ideas for trucking that transportation companies should talk about on social media. Freight Marketing: 10 Social Marketing Ideas for Trucking…
Email Marketing Shows Surprising Proof of Life [Infographic]

For a Dead Channel, Email Marketing Shows Surprising Proof of Life [Infographic]

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Video may have killed the radio star, but just like radio, email marketing is alive and well – and solidly in first place when it comes to buyer preferences and return on investment. Email Marketing Infographic Shows Email Isn’t Dead,…
Infographic - What Your Brand Colors Say About Your Business

What Your Brand Colors Say About Your Business [Infographic]

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Understanding the associations that people may have relative to your brand colors can help you better use color to shape a strong brand for your business. Brand Color Theory: How Consumer Perception is Influenced by Your Brand Colors When…
Infographic - 6 Things You Should Know When Marketing to Female Shoppers

6 Things You Should Know When Marketing to Female Shoppers [Infographic]

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Here’s a fresh look at the who – what – when – where – why – and how of marketing to women that can help you do a better job of attracting, engaging and converting female shoppers. Marketing to Women: 6 Facts About Female Shoppers…
Mobile Millennials and the Coming Customer Experience Apocalypse

Mobile Millennials and the Coming Customer Experience Apocalypse

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Creating a Baby Boomer-friendly customer experience is so 5 minutes ago. With mobile millennials now making up 25 percent of the U.S. population overall and nearly half of all B2B buyers, it is time to revisit your customer experience marketing…
7 Low Cost Staffing Marketing Ideas for Agencies

7 Low-Cost Staffing Marketing Ideas Can Put You on Top

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With the job market on the rebound, competition is heating up among staffing and temporary employment agencies, too. Here are seven low-cost staffing marketing ideas that can help you put your staffing agency ahead of the competition. Land…
Complex Colors Top List of Fall Color Trends

Marketing Trends: Complex Colors Top List of 2015 Fall Color Trends

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The bright primaries of prior years are long gone from fall color trends that impact fashion, retail, consumer trends, as well as marketing and brand identity design. Find out which colors you can expect to see everywhere from runways to retail…
4 Ways to Improve Marketing ROI from Your Marketing Efforts

4 Ways to Improve Marketing ROI from Your Marketing Efforts

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When choosing among marketing ideas to grow your business, how can you tell which are most likely to actually improve marketing ROI? Marketing Strategy: 4 Ways to Improve Marketing ROI from Your Marketing Plan Few things are more frustrating…