5 Avenues for Selling on Amazon

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5 Ways Amazon Vendors Get Started Selling on Amazon

Selling on Amazon is a great way to get into e-commerce, especially if you want to sell products online but do not have the desire (or means) to build out your own selling platform, apps and online store.

5 Ways Amazon Vendors Get Started Selling on Amazon

If you choose to sell on Amazon, you gain instant access to millions of shoppers – 95 million in the U.S. alone – with the ability to list products for sale as soon as they are available, with just a few clicks. There are many benefits and few risks in choosing to sell through an online powerhouse like Amazon, a company that has been ranked #1 by its customers in customer satisfaction in the Foresee Experience Index Top 100 Brands and Holiday Editions (even coming in ahead of customer service powerhouses Nordstrom, Tiffany and other luxury brands) for nine consecutive years.

Find out more about how Zulily and Amazon vendors benefit from invoice factoring as a cash flow solution and request a free, no-obligation quote for invoice factoring services.

Whether you are an individual who makes unique handmade items or you own a brick-and-mortar business and are looking to become more competitive by selling your products online you will have no problem finding a selling tool from Amazon that will work for you.

Selling on Amazon – Amazon Vendors

5 Ways Amazon Vendors Get Started Selling on Amazon


Vendors who want to start selling on Amazon can start small by selling as an Individual or go all out with a Professional subscription:

Sell as a Professional

  • More than 40 items a month
  • $39.99 per month + applicable selling fees
  • Currently receive 1-month free subscription
Sell as an Individual

  • Fewer than 40 items per month
  • No monthly fee
  • $0.99 per sale + applicable selling fees

Before you register, decide what products you would like to sell. There are more than 20 product categories that are available to all sellers and at least 10 more exclusive categories for Professional Sellers. Sellers can list items for sale in any of the 20+ general categories without Amazon’s approval but must submit items that apply to exclusive categories for Amazon’s approval.

Once you decide which plan is right for you, register and start listing! Once you register you will follow a simple, four-step process.

  1. List your items. You can list them one at a time or use bulk tools to add large batches of items if you have a Professional selling subscription.
  2. Customers can see your listed items as soon as they are up on Amazon.com. Many Amazon customers use tools like one-click purchasing to make quick, worry-free purchases. Make sure that your offer is listed accurately and only use high-quality images of your products.
  3. Amazon will notify you when an order is placed for one of your products. You can handle the shipping yourself or use Fulfillment by Amazon.
  4. Get paid! Amazon will deposit your earnings into your bank account at regular intervals and of course notify you when your payments are sent.

Product sales made quickly and easily with Amazon will only serve to grow your business. Both Professional and Individual sellers can add new products to the Amazon catalog, have Amazon handle customer service, shipping and fulfillment (with Fulfillment by Amazon) and sell products in the U.S. and Canada. Professional sellers can also use bulk listing and reporting tools from the Amazon Marketplace Web Service, customize their shipping rates and offer special promotions and gift wrap options for products in certain categories, and their products are eligible for top placement on product detail pages.

Fulfillment by Amazon

Demographics for vendors selling on Amazon

Vendors selling as Individuals or Professionals are both eligible to use Fulfillment by Amazon. When sellers participate in this program, Amazon acts as warehouse, distribution center, shipping and customer service departments, leaving business owners free to focus on other activities. This can be a great solution for scaling a business and reaching more customers without making huge investments in warehouse, transportation and shipping solutions.

Selling on Amazon Business

If you are a manufacturer or distributor you can list your full selection of products and reach millions of business customers by selling on Amazon Business. As an Amazon Business vendor, you can customize your offering with access to pricing, brand-building and business profile features tailored to the needs of your organization. Amazon Business vendors can also utilize Fulfillment by Amazon, integrated inventory and listing tools, and multiple advertising options.

Selling on Handmade at Amazon

Amazon launched a category for people and organizations that sell handmade items in 2015 called “Handmade at Amazon,” which is comparable to powerhouse e-commerce site Etsy.  In addition to product pages, sellers also get to create and publish their own Artisan Profile to tell the story behind their handmade goods and the passion they have for the hand-crafted products they offer on the platform. Their pages are housed behind a custom URL which they can use on their websites, social networks or even their business cards to connect shoppers with their wares.

Sellers using Handmade at Amazon receive the same great support and brand exposure that other Amazon sellers receive as a result of this partnership, for which Amazon charges a 12 percent referral fee for goods sold through the platform. The products sold on the platform appear alongside all of the other products offered on Amazon for a seamless shopping experience and sellers also have the option to pay to sponsor products or run promotions through Seller Central. As an added benefit, Sellers can even earn up to 10 percent back on Amazon sales that are generated from visits to their personal websites.

To qualify, products available in a Handmade by Amazon store must be entirely hand-crafted by the artisan or within a company of 20 or fewer employees. The platform is currently home to artisans that produce Jewelry, Home products (Art, Baby Bedding, Bath, Bedding, Furniture, Home Décor, Kitchen & Dining, Lighting, Patio, Lawn & Garden, Storage & Organization), Party Supplies and Stationery, but the platform may add new categories in the future.

Selling on Amazon Vendor Express

Vendors can also sell products directly to Amazon for resale via Amazon Vendor Express.  If you sell on this platform, Amazon essentially acts as your e-commerce outlet or distributor, taking care of storage, customer service, sales and shipping to consumers and returns – basically, Amazon buys your products and then sells them for you.

To get started, first choose the products that you want to sell. You will need your banking info, a UPC or EAN, and an image of your product. For new products, you will receive a free shipping label to send Amazon a few free items so they can test whether there is market demand for your products (these free units act as the only fee for selling as a vendor).

Once your products start selling, Amazon will purchase additional units directly from you. You will receive payment within 60 days of your product reaching Amazon’s warehouse for all future purchase orders. Amazon is currently supporting U.S. vendors selling a variety of product categories including beauty, sporting goods, electronics and tools.


Expediting Amazon Vendor Payment Terms

Amazon provides vendors with paralleled reach and access to customers in the U.S. or worldwide. However, Amazon vendors may wait up to 60 days or more from the time products sell for Amazon to forward payment to them.

Amazon vendor factoring services make it possible for Amazon vendors to receive payment on goods sold the same day statements of future payments are generated, giving manufacturers, distributors and others who sell on Amazon the ability to reinvest in their business more quickly, instead of waiting weeks or months to get paid.

Find out more about how Zulily and Amazon vendors benefit from invoice factoring as a cash flow solution or request a free, no-obligation quote for invoice factoring services using the form below. 

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